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RIO Current Fashion + Market Trends


RIO is known throughout the outdoor leisure sector as being ahead of the curve when it comes to developing new and exciting fashion-forward products. With each new season comes newly redesigned innovations, exciting new features and updated styles and designs based on consumer research and market trends.

As a result, RIO is considered the industry leader in beach gear, delivering innovative products and entirely new fashion inspired patterns and designs each year.

 

What keeps RIO ahead of the curve in outdoor leisure?

Going to the beach is about more than just bringing along that worn out folding chair and umbrella: customers want their beach and camping accessories to reflect their personal style and improve their leisure experience.

Unique designs, runway inspired patterns and innovations are what keeps RIO ahead of the curve. And it all begins with research.

 

We Know the Customer

Before developing a new design, RIO invests in focus groups and surveys among both retailers and consumers to identify up-and-coming trends, patterns and innovations that customers want to buy.

 

Quality Control

 

We don’t just focus on designing a great product, we take the manufacturing process into account, too. To ensure quality, we’ve centralized fabric printing to a single source, employing highly trained color engineers who use the latest equipment to monitor color on a consistent basis. The result is a well-made product.

 

Double Sided Printing

 

We understand our pattern designs are a huge draw for customers, which is why we often print double sided and use fade resistant materials to ensure the most vibrant, bold, electric colors every time.


Current Innovation + Safety Trends


We understand our pattern designs are a huge draw for customers, which is why we often print double sided and use fade resistant materials to ensure the most vibrant, bold, electric colors every time.

Motion Innovations

Whether rocking, swiveling or swinging we find comfort in movement. Enjoy improved and ultra-relaxed seating with designs meant to truly relax you.

Compact and Portable

We’ve re-designed the Wonder Wheeler to be more compact and functional than ever before.

Multi-Task with the Removable Backpack Chair

We’ve re-designed the backpack chair to feature an all-new removable cooler / backpack pouch. Now you can grab snacks at the stand without losing your beach spot!

Sun Protection in 2021

We’ve expanded our available shade products to include an easy to use pop-up shelter and a stylish umbrella cabana. Our shade products offer UPF 50+ and are recommended by the Skin Cancer Foundation.

Comfortable Seating, Re-Designed

For customers who skew older, we’ve developed seating that’s higher off the ground for added comfort and improved accessibility.


Current Fashion Trends


Current Color Trends

Bright, bold and colorful: RIO Beach 2021 color trends feature an extended range of blues, greens, and pops of yellow.

 

The summer explodes with a Bright and Bold mix of colors from RIO BeachThe summer explodes with a Bright and Bold mix of colors from RIO Beach

Colorful and Bold:

The summer explodes with a Bright and Bold mix of colors. Reds and pinks pop with accents of turquoise, dark navy, orange, and white.

RIO Beach Surf and Sun mixes lush tropical greenery with ocean blues.RIO Beach Surf and Sun mixes lush tropical greenery with ocean blues.

Surf and Sun:

Surf and Sun is the ideal blend for 2021, with lush tropical greenery and ocean blues. Lighter bright green and lime tones erupt against the deeper darker blues.

The lush greenery and ocean blues of this color palette from RIO Beach feel like the perfect tropical Island BreeseThe lush greenery and ocean blues of this color palette from RIO Beach feel like the perfect tropical Island Breese

Island Breese:

The lush greenery and ocean blues of this color palette feel like the perfect tropical Island Breese. Turquoise, teals, ultramarine, and cyan are combined with lush greens.

RIO Beach's True Blue palette says relaxation and fun near the water's edge.RIO Beach's True Blue palette says relaxation and fun near the water's edge.

True Blue:

The True Blue palette says relaxation and fun near the water's edge. This trend is blues and more blues with sky blue, ultramarine, and deep indigo.

Current Trending Icons and Motifs

Exciting and vibrant patterns are also trending this season and run the gamut of what’s fashionable.

Surf's Up:

The classic beach trend, Surf's Up features images of colorful surf boards. Surf goes graphic for the sporty modern look.

Tropical Cocktail:

Colorful fish and tropical florals are abound in this Tropical Cocktail trend. Sketchy prints and sea life make for the perfect cocktail mix.

Fruity Beach:

Bright palettes are accented with pinks and greens and peppered with tiny icons. It's time to make a fruity splash at the beach.

Bold and Beachy:

Bold and colorful motifs are abound in this Bold and Beachy trend. It's a trend that says summer and party-time at the beach. Vintage inspired signage in bright colors are a source of inspiration for this trend.

What's New

Shop the Latest Designs and Innovations from RIO.

Past Trends

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Fashion + Market Trends

RIO designs are backed by research and are the most fashion forward in the market. Discover this year’s trends.