ShelterLogic Group Relaunches as ShelterLogic Direct

ShelterLogic Direct
April 18, 2023

ShelterLogic Group has relaunched its ecommerce site as ShelterLogic Direct.

The mobile-friendly, ADA-compliant website  is designed for seamless shopping across ShelterLogic Group’s brands and categories, which include Outdoor Storage, Backyard Shade, Beach, Camping, Gardening, Made to Order, and Deals.

The website also offers an improved shopping cart experience, additional ways for customers to pay, including Apple Pay, Google Pay, Affirm, PayPal, and Venmo, supplementary customer reviews and media endorsements, and showcases its new partnership with its new assembly partner, <i>Assembly Help</i>.

“The launch of ShelterLogic Direct will now allow our customers to shop effortlessly across brands and categories without the need to check out multiple times,” said Jennifer Carter, ShelterLogic Group’s Vice President of Marketing. “The new ecommerce site provides a better user experience, as well as enhanced accessibility for the customer whether you’re shopping on the go or at home.”

From versatile garages, sheds, and shade structures for the home to beach gear, camp gear, and shade canopies for on the go, ShelterLogic Group brands have developed tough-made shade, shelter, storage, and outdoor lifestyle products for customers and retail partners for more than 70 years.

“Our customers will love the ability to buy an award-winning RIO Beach 4-position beach chair and a popular ShelterLogic sail shade without needing to make separate transactions,” Carter said. “Additionally, with our new assembly partner <i>Assembly Help</i> on board, our customers will have the ability to purchase a big-ticket item like a SOJAG gazebo or an Arrow carport or shed and request assembly at the same time, making their new home improvement project all the more simple and easy.”

ShelterLogic Group, a global leader in shade, shelter, storage, and outdoor lifestyle products, manufactures and sells consumer products including sheds, garages, carports, gazebos, pergolas, solariums, beach gear, camping gear, backyard greenhouses, heavy-duty shelters, and baseball field tarps under its ShelterLogic, Arrow Storage Products, SOJAG, Quik Shade, RIO Beach, and CAMP&GO brands, plus licensed brands Tommy Bahama, Margaritaville, and ScottsMiracle-Gro. 

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