RIO and Skin Cancer Foundation

RIO and Skin Cancer Foundation
March 20, 2023

Designing Products that Protect Against Sun Exposure

A dangerous killer, about 1 in 5 Americans are diagnosed with skin cancer by the age of 70. That is approximately 20% of the U.S. population.

There is no question about it: prevention begins with protection. Sunburns double your risk for melanoma skin cancer. The best mode of prevention? Avoiding burns and keeping out of the sun’s harmful rays can ultimately keep you safe.

At RIO, the safety of our customers is always top-of-mind, which is why we’re committed to developing reliable products that are useful and will keep you safe. We’ve invested in creating unique designs that both look great and protect against the sun’s harmful rays. Here are a few of RIO’s most recent innovations.

RIO Shade Products: Recommended by the Skin Cancer Foundation

Since 1979, The Skin Cancer Foundation has set the standard for providing the public and the medical sector information about skin cancer, skin cancer prevention through sun protection, and the need for early detection and treatment. In addition to providing the public with information, the Skin Cancer Foundation has also made it easier to locate and purchase products that provide accurate sun protection, by giving products they deem meet their standards with a seal of recommendation.

Did You Know? All RIO shade products have passed rigorous testing and carry the Skin Cancer Foundation Seal of Recommendation.

RIO shade products have not only been rigorously tested to block up to 99.97% protection against UVA and UVB rays, but they are also recommended by the Skin Cancer Foundation: ensuring they meet the foundation’s standards of sun protection.

Innovations in Sun Exposure and UV Prevention

Our Total Sun Block products block 99.7% of UVA and UVB rays with the protective technology of our silver fabric, but now come in a classic and versatile Ocean Blue.

We've expanded our shelter products with a new easy-to-use pop-up shelter, and an umbrella cabana.

Beach Umbrellas by RIO are available in stylish colors and styles and feature up to UPF 50+.

Canopy Chairs from RIO features durable construction, comfort and added sun protection against the sun's harmful rays.

Stay Protected with Reliable Shade Products from RIO

When it comes to keeping you and your loved ones protected against the sun’s harmful ray’s, it’s important to invest in products you know are guaranteed to keep you protected. At RIO, we test our products for efficacy, and we receive the guaranteed seal of approval from one of the most trusted cancer prevention organizations in the U.S.

Discover more about the benefits of sun protection, the importance of staying protected against skin cancer, and how our products can help.

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